HOW WE WORK

Details of how we work and what you can expect of us

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The

Challenge

Airbnb's third-annual global conference, the Airbnb Open, welcomed 20,000+ hosts from 100+ countries to LA for a week of social collaboration, learning, speaker panels and specialty classes, capped off by a star-studded awards show and music. For a modern brand like Airbnb, the mobile and digital experience was a prime focus to engage users before, during and after the event, with smartly crafted applications that facilitate the best experience possible.

THE

SOLUTION

Utility was chosen as the lead digital partner of the Airbnb Open, designing and developing all mobile app and web platforms surrounding the event, from online registration, itinerary planning, and dynamic micro-event ticketing to various on-site engagement tools and immersive social experiences.

  • Brand Strategy

Our brand strategy leveraged FieldEdge's 40-year history and company culture to establish credibility and position this award-winning company as a leader in their market.

  • Website Strategy

We run a thorough competitive, industry, and user analysis to plan the new website user journeys, messaging, and the conversion funnel.

  • Website Redesign

FieldEdge's updated brand identity informed our creative web design decisions. Using light animation, a vibrant palette and human-centric visuals, we managed to humanize the brand, increasing its appeal.

  • SEO

From design to code and header structure, FieldEdge's new website is fully optimized for search engines so their prospects can discover them as the need for FieldEdge's

Seamless and scalable signup, payments & profiles

When the gates opened, the entire global community of Airbnb die-hards were able to easily access ticketing info and purchasing flows, including discounts, group deals and early bird specials. With tens of thousands of people rushing at once, Airbnb was able to support the influx with scale and speed.

Dynamic scheduling, event management, and celebrity lineups

Users were able to have real-time event scheduling updates, and Airbnb was able to program and steer the entire event's information from one master central command center built custom for them, powering more than 500+ sessions with 1,000+ speakers.

The result

When the gates opened, the entire global community of Airbnb die-hards were able to easily access ticketing info and purchasing flows, including discounts, group deals and early bird specials. With tens of thousands of people rushing at once, Airbnb was able to support the influx with scale and speed.

Countries Reached

100s of countiries

content viewed

Millions of views

Devices launched

iOS, Android, web

Shannon Jones VP, Civic Entertainment Group (Airbnb)

The biggest difference between Utility and other shops we've worked with is their agility and dedication. We've thrown them a lot of curveballs, and they've always managed to figure out a solution

Shannon Jones VP, Civic Entertainment Group (Airbnb)

The biggest difference between Utility and other shops we've worked with is their agility and dedication. We've thrown them a lot of curveballs, and they've always managed to figure out a solution

Shannon Jones VP, Civic Entertainment Group (Airbnb)

The biggest difference between Utility and other shops we've worked with is their agility and dedication. We've thrown them a lot of curveballs, and they've always managed to figure out a solution

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